2022 Dating Apps Report

Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period. For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market along with government websites.

A further 52% of men believe showing emotions is okay, while 38% are open to sharing their feelings with male friends. At least 74% of male online daters reviewed how they behaved in relationships in 2022. 53% of online daters believed discussing sexual needs early in a relationship was necessary for 2022. This might be because 32% of online daters were less impressed by extravagant first dates, and 57% preferred casual dates. More online daters were open to dating people from other cities. Additionally, 13% of online daters said they would not date a partner with a very demanding profession.


34% used dating apps to keep busy, while 26% wanted to score casual sex. The global online dating market was valued at US$12.37 billion in 2021, and is expected to be worth US$28.36 billion in 2027. Online dating services serve as a platform for connecting people with similar tastes and interests. Various dating apps like Tinder, Bumble, Hinge, Happen, etc., has a huge contribution to the success of the online dating industry. Even Facebook recently entered the online dating world with its Facebook Dating service.

In order to stay head-on, players tend to launch new strategies more frequently. Key players are focusing on increasing investments in advertisements through social sites to increase the user base in the market. The number of single individuals has been increasing across the globe. Nowadays, individuals across the globe look for specific characteristics when it comes to finding their partner.

And U.S. dating app users spent 670 million hours on them in 2022, up 11.7% year-over-year. Tinder, Bumble and Hinge were the top three dating apps in terms of in-app spending. Dating app users worldwide spent a record $5.9 billion for premium features on apps, up from $5.3 billion in 2021, and up from $3.1 billion before the pandemic. 70% said they had positive experiences on apps in terms of safety and security, even though 40% of the general population, including those who have never used dating apps, felt that they were safe.

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For example, many reportedly claim to be serving overseas in the military or working on an offshore oil rig. With the appearance of the internet, offline services evolved to dating websites. In the 21st century, dating websites were replaced by dating apps.

In aGWI survey, 24% of respondents claimed they are interested in dating via online games. 21% would like to watch a movie online with another person, and 13% would like to participate in online speed dating events. Tinder users increased their activity during the COVID pandemic by sending52% more in-app messagesin April https://hookupranking.org/ 2020 compared to early March of the same year. The growing trend in the dating app sector will remain for the next few years, with more and more users activating accounts in North and South America, Europe, and Asia. 93% of singles want someone to fall in love with them for who they are, not what they look like.

Newcastle, however, prefers social media platforms for dating more than any other UK city, with 19% preferring this method over others. “On Luxy you will find of course wealthy individuals, well-educated singles, successful people and high-class persons,” he says. “When it comes to love, money is of course not the most important factor. But Raffael Krause, marketing manager of Luxy, says the company’s business model has worked “from the beginning”. Luxy declined to provide figures on its profits or revenues, but Krause says it has been profitable since its first year of operation and now has more than 2m users.

52% of those polled believe men are expected to take the lead in both asking someone out and initiating the first kiss while only 8% expected the same from a woman. Almost half (47%) say the impact of gender roles and behaviours makes dating more difficult . As we look towards the new year, many of us are starting to make dating-focused resolutions.

According to Statista, the user penetration of online dating will be 5.0% in 2023 and is anticipated to reach 5.5% in 2027. The total number of users in the online dating industry is expected to reach 440.9 million in 2027. People nowadays are specific about finding their partner, they take into account the partner’s perception toward life, like-mindedness of critical aspects, and likes & dislikes. This has fuelled up the Online Dating Market to a large extent. The Global Online Dating Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

This is the reason that dating services are quite popular among people aged 18-35. The figures for how many women/men prefer online dating methods were obtained through adding the percentages of each gender’s responses from the ‘online using dating apps’ and ‘online using social media platforms’ categories. This is based on responses and not respondents, since respondents to the survey could choose more than one answer. Reassuringly, new data by Zen shows that 31% of people in the UK know a success story of a couple who have met online, and over a third of Brits are confident that online dating will continue to rise in popularity. Match.com’s Dating Expert Hayley Quinn, agreed that free dating sites and dating apps can be genuinely effective – for both serious relationship and casual hookups. “If you’re looking to connect with people who want serious partnerships, then using a site that really focuses on compatibility is a real win,” she told us.

56% of singles said they were off the dating market and are not even looking for casual dates. 28% of these singles said that they aren’t dating because they might be exposed to Covid-19. People who use masks in their profile photos are assumed to be deceiving potential matches, because they are hiding what they look like in real life. This practice has become known as “magikkun,” from the English word “mask” and the Korean word “sagikkun,”. LegalApple will now be required in the Netherlands to allow dating app developers to offer in-app payment options for users, or face severe fines.

This is attributable to the presence of well-established online dating platforms in the region. The global online dating market size was estimated at USD 9.65 billion in 2022 and is expected to reach USD 10.49 billion in 2023. Based on revenue generation, the market is classified into subscription and advertisement. Subscription accounted for the largest revenue share of over 63% in 2022 and is expected to continue its dominance over the forecast period. And is expected to continue its dominance during the forecast period. Free applications offer limited features and charge a subscription fee for premium features, as subscription fees vary depending on the apps.

The online dating market is expected to grow at a CAGR of 14.84% over the period from 2022 to 2027. The value of the online dating market in 2021 was valued at $12.37 billion and is expected to grow to $28.36 billion by 2027. The number of online daters is expected to grow to 478 million users worldwide by 2025. User penetration will reach about 5.4% in 2022 and is expected to grow to 6.1% by 2025. FinancesThe online dating industry is expected to reach about $3.7 billion US this year (up from $2.86 billion in 2020).